Even before the pandemic, recruiting the right care team was an issue for care providers. That’s why The Care Hub started in 2015. But as the pandemic took hold, increasing vacancies piled extra pressure on already stretched care teams and worse, the people that needed high quality care were at risk of being let down.
In 2019, like many others, we asked ‘how best can we help care providers in this pandemic? Can we free up their valuable time to make room for the new, critical tasks being asked of them?’
Talking to care business owners, we learned that while our renowned ATS worked well for them, it was no longer the most important ‘thing’. Owners needed a partner to take all the ‘admin-pain’ away entirely, in a one-stop-shop operation working alongside them, their Registered Manager or in-house recruiter. Everyone needed more time for all the other things they were responsible for, including, and just as importantly their own wellbeing.
So we set about stripping out unnecessary complexity and on-cost to build new service options based on care providers’ business models and ambition. All aiming to reduce the stress of permanent recruitment, speed up team onboarding and freeing up care leaders to focus on delivering great care.
In April 2020, we onboarded the first home care provider onto the new service. In just nine months, together we grew headcount by 29% and revenue by 20% (compared to zero growth in the previous 12 months), Since them, we’ve been joined by new residential care, home care and live-in care providers who love that we’ve taken a load off their shoulders.
We were so struck by the impact our new service had had, we decided to change our name from The Care Hub to Purpletribe in June 2021, to spotlight the skills of our and our clients’ teams, rather than just the software.
We’re all still in awe of the work done by all care teams and want to help care providers recognise, grow, reward and retain their people.
Despite the current workforce crisis, we continue to recruit care workers for our partner clients. There really are still amazing people who want to work in care.
We don’t want any care provider to have to give contracts back because they can’t find the right staff.
We’re passionate about sharing what we’ve learned and are always happy to share practical recruitment tips. To download essential recruiting tips and case studies, or receive regular ‘PT Tips’ (emails that share care recruiting best practise), click here or connect on LinkedIn to me here.
